Marketing & Communication

MARKET ANALYSIS

Identifying expressed and latent needs and the criteria for preference, identifying key insights.

INNOVATION STRATEGY

Generating ideas through differend creaive processes (ideation), managing the ‘innovation pipeline’ (defining selection criteria and governance throughout the development stage-gate®), accelerating innovation adoption.

POSITIONING

Diagnostic of the internal and external image (brand perception, emotional content, differentiation, attractiveness…), construction or evolution of the positioning, developing the offerings of creation of value.

COMMUNICATION

Vision, mission and ambition of the enterprise, evaluation and alignment of communication champagnes with customers.

TRAINING AND MANAGEMENT

Creating and anchoring a marketing culture within cross-functional teams (R&D, Commercial…).

METHODS AND TOOLS

Blue Ocean – Design thinking –
Agile Innovation – Business Model Generation …

Once upon a time there was a Marketing Director in the health sector who wanted to gain more in-depth consumer knowledge.  We started by conducting qualitative research on the brand which uncovered new insights and highlighted new expectations. This evidenced the opportunity for a differentiating product innovation, as well as the potential for a new brand territory.  We accompanied the Marketing team in validating the new needs, we then drafted the concept and thanks to a follow-up qualitative survey … the adventure started!  This approach enabled us to ‘finetune’ the idea so as to maximize its attractiveness.  Based on the successful results gained by the concept, the marketing team validated a new brand launch which is now driving this innovation.
The adventure continues…